Websites that reveal what makes your business truly stand out.
I listen, immerse myself in your business and often spot potential that has gone untapped so far. From this I develop an individual website that suits you, builds trust and reaches new customers.
I don't build websites off the shelf. I listen, get to know your business, and find out what makes you and your work special. The result is an individual online presence that suits you, builds trust, and reaches the right people.
Individually developed instead of using rigid templates
Design, content, and structure from a single source
A good website must not only convince, but also be found. That's why I incorporate search engine optimisation from the very beginning – into the structure, the copy, and the technical implementation. This creates a solid foundation so Google understands your content and potential customers become aware of you.
Technical SEO from the very beginning
Keyword research tailored to offering and target audience
When people in your region search for your services, you should be visible there. I optimise your Google Business Profile, ensure consistent business listings, and support you with current posts as well as professional reputation management.
Professionally optimise your Google Business Profile
Real experiences from projects we delivered together.
“★★★★★
“Wolfgang has now created three websites for me – for my horse work, Souda Mare, and my health architecture project. I am absolutely thrilled with all three projects. He works reliably, implements requests precisely, and at the same time contributes creative ideas. What impresses me most is his instinct for bringing content and messages exactly to the point. Technically, Wolfgang is outstanding, works incredibly fast, and is always friendly, straightforward, and easy to reach. Working together is simply a pleasure. Anyone looking for a professional, modern, and effective website is in exactly the right place with Wolfgang. A clear recommendation!”
“Working with Wolfgang Hoffer was excellent throughout. Our new website is clearly structured, modern, and technically cleanly implemented. Feedback from our network confirms the professional impression; several people even compared our website to the presence of large companies. Particularly positive are the fast communication, reliable implementation, and a very good understanding of our requirements as a non-profit organization. Clear recommendation.”
Your website should look like you. Not like the system used to create it.Your website should look like you. Not like the system used to create it.
Many AI tools and website builders can now create a complete website within minutes. At first glance, the result often looks modern. But on closer inspection, the structure, language and impact become strikingly similar time and again.
““It is a bit like cheesecake: there are countless recipes and different decorations – but in the end, it still always tastes like cheesecake.”
Your business deserves more than a template.
That is why I do not start with a finished design. I listen to you and want to understand who you are, what your business stands for and which people you want to reach.
Only then do I develop the structure, content and design. This creates a website that not only looks good, but makes your personality visible, builds trust and stays in people's minds.
AI supports me as a tool. But it replaces neither personal conversation nor experience, intuition and genuine understanding.
Identity first. Business follows.
Before your website can sell what you offer, it needs to show who is behind it.
Selected references
Websites that make companies visible for what makes them special.
Every project combines thoughtful strategy, individual design and clear user guidance. This creates digital presences that build trust, communicate services clearly and make relevant enquiries easier.
Swipe through the projects and tap a card to learn more. →
General practice and digital patient servicesPraxis am EckA long-term practice website featuring a progressive web app, online appointment booking, a download area, news blog and continuously optimised digital patient services.
Web designProgressive web appSEO
View project →
Craftsmanship and regional servicesNico Berger – The helpful tradesmanA modern one-page website for a versatile tradesman with a comprehensive service overview, mobile usability and an enhanced contact form with file upload.
One-page websiteContact formLocal SEO
View project →
Horsemanship, horse training and seminarsSabine Junginger – Horsemanship and horseworkA visually compelling website for horsemanship and horsework with an exclusive mega menu, comprehensive service pages and a horizontal mobile swipe presentation.
I don’t create websites for industries. I create them for people.
I’m Wolfgang Hoffner – a web designer, online marketing consultant and entrepreneur for many years.
Before I began working in web design and online marketing in 2010, I had already advised clients, sold products and built businesses myself. That is why I do not look at a website solely from a design perspective. I want to understand who is behind a business, what their customers truly need and what builds trust.
I have personally supported more than 100 businesses so far. My goal is never to force an industry into a ready-made template. I listen, ask questions and develop a presence that suits the person, the business and the right customers.
No anonymous agency. No automated one-size-fits-all approach.
Instead, you have a personal contact who truly wants to understand your business – and develops a digital presence that is anything but interchangeable.
Wolfgang HoffnerThe Website Builder Web Design and Online Marketing since 2010
Free Potential Analysis
What do you need to become convincingly visible online?
Whether you already have a website and a Google Business Profile or are just starting out with your digital presence: I will look at your current situation with you.
I analyse existing presences with an honest outside perspective. If you are just starting out, we will clarify which digital foundation you really need and how your business can become convincingly visible from the very beginning.
01Starting PointWhere are you today, and what is already in place?
02Impact and VisibilityHow can people find, understand, and trust your business?
03Next StepWhat should be improved, newly created, or deliberately left out?
No automated assessment. No generic checklist.
Analysis of an existing online presence
Guidance and clarity for a new start
Specific recommendations without unnecessary measures
You will receive my personal assessment – tailored to your current situation, your business, and your goals.Find out which next step is truly right for your digital presence.Book Your Free Potential AnalysisFree · no obligation · personal
Let's talk
Got an idea? Then tell me about it.
Whether you already know exactly what you need or would first like a personal assessment: write to me or get in touch with me directly. I look forward to learning more about you and your project.
Your request
Tell me briefly what it's about. I'll get back to you personally.
Thank you for your message.
I'll get back to you shortly.Wolfgang Hoffner
Directly available
You'd rather not fill out a form? Then you can reach me directly by email, WhatsApp or phone.
You speak directly with me – no middlemen, no ticket system and no anonymous agency.Wolfgang Hoffner · Der Webseitenbauer
Frequently Asked Questions
What you might still want to know
Answers to common questions about working together, building your website and the support that follows.
All about your website
The price depends on the scope, the features you want and your goals. A compact website requires less effort than an extensive presence with several service areas. After our first conversation you will receive a clear quote from me, so you know the costs involved right from the start.
Yes. Not every website has to be built completely from scratch. I first review which content, structures and features still make sense and where a revision or a full relaunch is the better solution.
Yes. You can update texts, images and other content yourself whenever needed. I will show you clearly how it works. And if you would rather not deal with it yourself, I will continue to handle changes for you.
No. AI can support individual work steps, but it replaces neither personal consulting nor an individual concept. Your website is created to suit your company, your customers and your personality – not based on an interchangeable template.
No. Technical updates and regular backups are already covered by the system used. You do not have to update any extensions yourself or keep dealing with ongoing technical maintenance.
Collaboration and support
That depends on the scope of the project and on how quickly texts, images and other content are available. Before we start we agree on a realistic timeframe. During implementation I keep you informed about the current status.
To begin with I need information about your company, your services, your target group and the goals of your website. We can also include existing texts, images and your logo. If content is still missing, I will support you in developing it together.
Yes. A good website alone is often not enough. I also support you with search engine optimization, your Google Business Profile, local listings and further measures that help your company get found more easily.
I work with clients throughout the DACH region—Germany, Austria and Switzerland—as well as in all other EU countries. Our entire collaboration can be handled personally and reliably online, regardless of where your business is based.
Even after launch I remain your personal contact. If you have questions, want to change content or would like to further expand your visibility, you talk directly with me – without changing responsibilities or an anonymous ticket system.
